FordDirect helps dealers do way more than sell cars

How does FordDirect use Pega technology to connect dealers with customers at every step of their journeys? And why do contextual conversations matter so much in a fast-changing, increasingly complex industry? FordDirect’s Bob Skinner explains it all on the main stage at PegaWorld 2019.

Watch the full keynote for more insights on delivering flawless engagement at a massive scale.

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