Find the next best action with Pega's marketing application for CRM

It's no longer enough to react to customer behavior; today's intelligent, empowered marketer leverages predictive and adaptive analytics, real-time decisioning, and business process management to anticipate customers' needs, engage them in real time, and calculate the next best action.

This is how Pega Marketing's next-best-action software ensures your customers get the right message, at the right time, in the right channel. Built for marketers who manage inbound and outbound customer communications and experiences, our marketing application manages multi-channel conversations through the entire customer lifecycle.

Use Next Best Action to:

  • Analyze customer data and anticipate customer needs in real time
  • Assess and choose the next best action
  • Provide a seamless omni-channel customer experience
  • Make every customer interaction valuable

Learn how we can help you:

  • Maximize revenue with proactive — not reactive — cross-sell, upsell, and retention opportunities
  • Coordinate the experience across inbound and outbound channels
  • Balance customer needs with the specific needs of your business

High-level capabilities include:

  • Next-Best-Action marketing
  • Next-Best-Action Advisor
  • Retail Advisor
  • Shared marketing components
  • Analytics-based campaigns
  • Marketing operations


  • Product Area: Marketing
  • Topic: Analytics
  • Topic: Decision Management
  • Topic: Marketing Automation
  • Topic: CRM
  • Challenge: Customer Retention

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