Designed for Digital: Iterating Innovation

Given the option, customers are willing to pay for better digital offerings. As industry leading enterprises transition to an as-a-service business model, they face the challenge of creating long-term value while consistently providing customer-centric experiences.

During this interactive workshop, digital transformation experts Martin Mocker and Leslie Owens of MIT Sloan Center for Information Systems Research (MIT CISR) along with Philips EVP & Head of Global Services and Solutions, Conrad Smits, discuss how iterating innovation brings consistent value to your organization – and your customers.

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