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Session: Customer Case Study

Wells Fargo: Delivering Customer-centric Engagement at Scale

Date and Location

June 13, 2023, 12:45PM - 1:30PM PDT
Premier Ballroom 315


  • Fleur Twohig
    Executive Vice President, Personalization & Experimentation, Consumer Data & Engagement Platforms
    Wells Fargo
  • Miranda Campbell
    Industry Principal Director

Establishing new platforms and/or changing complex existing systems to deliver customer centric engagement is no easy task, but sometimes operational and cultural silos can be barriers to change. So how do you go about overcoming internal obstacles and transforming the way you engage with your customers from the inside out? Join this session to learn how Wells Fargo used technology as a catalyst for change across the organization to deliver truly customer-centric engagement at scale.

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