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Eventos de Pega

Customer Engagement Summit London

Making digital transformation real.

  • 14 March, 2019
  • 9:30 AM GMT
  • London, GB

Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.

  • Learn which well-intentioned mistakes most companies make – and how to avoid them
  • See how to deliver flawless customer experiences with AI, whilst still staying in control
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more

If you missed the 2018 Customer Engagement Summit in London, click on the video link above to watch some of the highlights.

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Speakers

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Paul de Laat

Customer Data & Insight Director, Centrica

Paul de Laat joined British Gas in 2016 and is the Data, Insights & Customer Value Management Director. Paul leads a team of 200, driving the transformation around Data, MI, Analytics, Customer Insight and Customer value management.

Prior to joining British Gas, Paul was the Customer Insight Director at the John Lewis Partnership. Paul held similar roles at Lloyds Banking Group, Vodafone Group, Orange, O2 and Thomas Cook.

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Simon Esland

Senior Manager – Marketing Platforms, Vodafone Group

With almost 20 years marketing experience, Simon has worked across a number of different industries including consumer electronics, sports and telecoms. He is a base marketer at heart, first starting out delivering traditional direct marketing programmes before moving into base marketing and customer value management where he has worked across both consumer and enterprise divisions. His work at Vodafone Group is now focused on transforming their base marketing programmes into Always on communications.

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Phil Andrew

CEO, StepChange Debt Charity

Phil Andrew is the chief executive of StepChange Debt Charity, the largest specialist provider of free and independent debt advice in the UK, with over 1,500 colleagues supporting 620,000 people a year with problem debt. Phil was previously the chief executive of Working Links which provides innovative interventions to disadvantaged and socially-excluded groups within the UK, Ireland and the Middle East. He has also held a number of senior positions in the UK and France including Chief Executive for Sodexo Justice Services and Chief Financial Officer for Sodexo UK and Ireland and worked in a number of international businesses based in the UK, Ireland, Asia and Russia.

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Don Schuerman

CTO and Vice President of Product Marketing, Pegasystems

Don Schuerman is CTO and Vice President of Product Marketing at Pegasystems, responsible for Pega’s industry-leading platform and CRM applications. He has 20 years of experience delivering enterprise software solutions for Fortune 500 organizations, with a focus on digital transformation, mobility, analytics, business process management, cloud and CRM. Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JP Morgan Chase, and BP. Don holds a BS in Physics and Philosophy from Boston College.

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Kieran Tarrant

Vice President, UK & Ireland, Pegasystems

Kieran is Vice President of Pegasystems in the UK and Ireland. He leads a sales organisation with deep industry domain expertise, focused on delivering great outcomes for clients in the areas of Customer Service, Marketing, Sales Automation and Operations. Kieran has held a number of leadership positions in Enterprise Software working with many of the UK’s largest and most innovative brands across a variety of industries.

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Andi Mutlow

Principal Solutions Consultant, Pegasystems

Andi is a technical thought leader who partners with Pega’s Sales teams to propose solutions that meet clients’ complex needs through highly engaging demos, sound Proof of Concepts, architecture presentations and ROI models.

Prior to joining Pega, Andi spent 15 years in the media industry which has fostered a fantastic ability to connect with customers and truly understand their needs, showing them a better way of tackling their complex business problems and enterprise transformations.

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Philip Knoetze

Principal Solutions Consultant , Pegasystems

Philip helps organisations understand how Pega’s suite of solutions can help transform their businesses and put their customers at the centre of what they do.

Prior to joining Pega, he accumulated 10 years of experience designing and implementing enterprise business solutions in the Insurance industry.

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Agenda

9:30 AM

Welcome Address

Paula Milton, Director, UK & Ireland, Pegasystems

9:40 AM

Pega Keynote: From Digital Chaos to Digital Transformation

The promise and potential of Digital Transformation is immense. But to achieve the desired results, you have to get Digital Transformation right – and too often, organisations find themselves chasing after success in a world of digital chaos. In this keynote, we will share specific examples of how leading organisations have avoided these mistakes and achieved staggering results.

Don Schuerman, CTO and Vice President of Product Marketing, Pegasystems

10:05 AM

Centrica: Creating Customer Relevance and Turning Knowledge into Action

Paul de Laat, Customer Data & Insight Director at Centrica, will explain how the company is using their customers’ data to turn every interaction into a relevant dialogue.

Paul de Laat, Customer Data & Insight Director, Centrica

10:30 AM

Networking Break

11:30 AM

StepChange Debt Charity: A Digital Transformation Journey

StepChange Debt Charity’s mission is to be the most efficient and sustainable provider of free debt advice and debt solutions. Learn about their digital transformation journey to serve more people than ever before, significantly improving their customers’ experience, while streamlining their operations.

Phil Andrew, Chief Executive, StepChange Debt Charity

11:55 AM

Pega Demo: Engage, Automate and Build – Without Limits

In this session, we will introduce the latest advances in Pega’s technology highlighting why our Platform isn’t just low-code, it’s no-code. Also, you’ll witness how Pega’s AI and robotics are setting the standard for a new class of CRM apps that both engage your customers and automate your work.

Philip Knoetze, Principal Solutions Consultant, Pegasystems
Andi Mutlow, Principal Solutions Consultant, Pegasystems

12:25 PM

Vodafone: Transforming to Always-On Customer Engagement

Vodafone Group has a mission to drive revenue, increase loyalty, relevance and deliver its brand promise by enabling its businesses in diverse European markets and less mature markets in MEA and APAC to lead and fully participate in the new Digital paradigm. The company’s approach is to lead with Always-on-Marketing in a way that provides the latest tools and capabilities to its customers and customer facing teams – in any channel and at any time.

Simon Esland, Senior Manager – Marketing Platforms, Vodafone Group

12:50 PM

Client Story 4

1:15 PM

Close & Networking

Location Details

QEII Centre

Broad Sanctuary, Westminster

London, SW1P 3EE

Premier EMEA Sponsor

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Presenter Sponsors

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Exhibitor Sponsors

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