Information technology is increasingly used in businesses to manage and automate processes. A business that makes pervasive use of information technology to drive down operational costs, boost the return on human capital, improve competitive standing, and enhance customer value can be called a digital enterprise.
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Why Become a Digital Enterprise
Your organization is very likely using information technology in some form or other. If not, then it should for the simple reason that if you are not using information technology in your organization to increase your bottom line, your competitors are. Even organizations making some use of single-purpose software systems can benefit from state-of-art technologies that help to integrate people, systems, and data in order to improve the performance of key operational processes from end-to-end.
For example, in a true digital enterprise, each business process in marketing, sales, manufacturing, accounting, or customer service is designed, modeled, executed, and optimized using business process management (BPM) software. Business processes can be designed to execute seamlessly across functional departments with the help of information technology, thereby enhancing organizational efficiency and boosting the bottom line.
How Pegasystems Can Help Your Organization Become a Digital Enterprise
Pegasystems is the leading provider of business information technology for the digital enterprise. Pega’s Better Business Software® offers solutions for BPM and customer relationship management (CRM) using technologies like adaptive and predictive analytics.
Pega BPM simplifies and automates business processes within the digital enterprise by providing intuitive process design tools, automatic generation of application code, industry-specific frameworks, multi-channel standards-based user interfaces, enterprise scalability, and integration with other platforms like CRM systems.
Pega CRM is an end-to-end customer relationship management system. From marketing and sales to customer service, Pega enhances the value of each interaction with your customers. Pega’s Next-Best-Action technology evaluates each customer and interaction using predictive analysis and recommends the most relevant action according to your business goals. This technology is invaluable for sales force automation, marketing initiatives, and customer retention.
Pega Decision Management unifies real-time decisioning and business rules with dynamic case management and BPM. Most other decision management technology separates decision intelligence from actionable processes and interactions with customers. Pega Decision Management unifies business policies, predictive analytics, and adaptive analysis with BPM and client management creating superior ROI and value for your customers and the digital enterprise.
Pega Dynamic Case Management (DCM) is the most comprehensive and unified case management platform available today. It automates and simplifies processes that require a mixture of human involvement and automation, allowing human intervention where needed. Full visibility into the lifecycle of each case is a key feature enabling real-time insight and intervention.
All these products and technologies and more are available on Pega’s Build for Change® platform. Additionally, industry-specific solutions such as healthcare and finance are also available on the platform.