• Cross-Selling/Up-Selling, Business Agility, Operational Excellence | Marketing

    British Gas: Unified Marketing Unlocks Value

    Using Pega Marketing, British Gas mapped out a phased approach to transform its siloed customer decisioning environment to a unified platform for contextual, multi-channel messaging.

  • Cross-Selling/Up-Selling, Customer Loyalty, Customer Service | Marketing

    CBA: Calculating the Next-Best-Conversation

    CBA implemented the Pega Customer Decision Hub with the goal of driving real-time ‘Next Best Conversations’ for each customer, and interacting with them during moments of need – when those individuals were engaged, and ready to listen.

  • Customer Retention | Marketing

    EE cuadriplica las ofertas exitosas a los clientes

    Conozca cómo EE aprovechó Pega Marketing para comunicaciones para la gestión de retención de clientes y aumentar el valor duradero del cliente.

  • Customer Retention | Marketing

    EE cuadriplica las ofertas exitosas a los clientes

    Conozca cómo EE aprovechó Pega Marketing para comunicaciones para la gestión de retención de clientes y aumentar el valor duradero del cliente.

  • Customer Retention | Marketing

    Elisa Bridges Omni-Channel Gaps

    Elisa’s vision was to create an omni-channel environment in which each customer interaction was relevant, timely, and consistent – and customers could migrate seamlessly to their preferred channel, without losing context.

  • Customer Service, Customer Retention | Marketing

    Etilasat

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Service, Customer Retention | Marketing

    Etilasat

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Retention | Marketing

    Oi: Making Complex Marketing Simpler and More Effective

    Oi used Pega Marketing to create one unified, efficient system across 22 operations, 9,000 call center agents, and 1,000 stores, complete with AI-powered next best actions that guide an agent to make the right offer at the right time.

  • Marketing

    Game-Changing Experiences At Optus

    With Pega Marketing, Optus integrated CRM and mobile to decrease campaign time-to-market by 90%.

  • Operational Excellence, Workforce Optimization | Marketing

    PNC: Experiencias de cliente atractivas e impulsadas por datos

    PNC se dispuso a crear una experiencia de cliente atractiva con datos, análisis y perspectivas de clientes como base. El resultado: el sistema de gestión de interacción con clientes (CIM), que proporciona una vista de 360° del cliente y se desarrolla a partir de tecnología de Pega.