• Cross-Selling/Up-Selling, Business Agility, Operational Excellence | Marketing

    British Gas: Unified Marketing Unlocks Value

    Using Pega Marketing, British Gas mapped out a phased approach to transform its siloed customer decisioning environment to a unified platform for contextual, multi-channel messaging.

  • Cross-Selling/Up-Selling, Customer Loyalty, Customer Retention | Marketing

    CBA: Calculating the Next Best Conversation

    CBA implemented the Pega Customer Decision Hub with the goal of driving real-time ‘Next Best Conversations’ for each customer, and interacting with them during moments of need – when those individuals were engaged, and ready to listen.

  • Cross-Selling/Up-Selling | Marketing

    Isbank: Evolving Omni-Channel Interactions

  • Cross-Selling/Up-Selling, Customer Loyalty, Customer Acquisition | Marketing

    Santander UK brings one-to-one customer engagement to life

    With Pega, Santander UK is evolving their customer engagement to become more customer centric with better quality conversations with their customers.

  • Cross-Selling/Up-Selling, Customer Acquisition, Customer Service | Marketing

    Scotiabank: Accelerating engagement with agile AI

    Using Pega’s Customer Decision Hub, Pega Marketing, Pega Customer Service, and the Pega Platform, Scotia developed their “Digital Factory” – an agile laboratory they could use to bring new products and experiences to market in record time.

  • Cross-Selling/Up-Selling, Customer Retention | Marketing

    Vodafone: Transforming to Always-on Customer Engagement

    With Pega Marketing and the Customer Decision Hub, Vodafone has been able to integrate their inbound and outbound channels, including call centers, retail stores, web and mobile, IVR, and most recently their campaign management program.