Building a Digital Customer Brain

Watch our recent session at the Gartner Digital Marketing Conference where Jeff Nicholson, VP of CRM Product Marketing at Pega, outlines how your organization can implement a new form of digital “Customer Brain” to power your consumer journeys.

Making Your Company More Human

“The most important person when it comes to the customer journey is not you, it’s not the marketer. It is the customer… it is their journey, not ours.”

    — Jeff Nicholson, Vice President, CRM Product Marketing, Pegasystems

While the Digital era has opened possibilities for consumers and brands alike, it has also contributed to a world in which fractured experiences have become all too commonplace. In many cases, the technology serves as an inhibitor of individual level engagement, rather than an actual enabler.

Today’s consumer is desiring an experience from your brand that is not just less impersonal, but fundamentally more “human” in nature.

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