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Optimize every interaction to create max lifetime value

Deliver unified, relevant, and timely next best discussions across Fifth Third Bank – in every channel and stage of the customer lifecycle.

Your CEO Greg Carmichael said it best: “It’s not about selling products anymore. It’s about taking care of our customers – if we do that, they’ll be with us.” 

Let’s talk about how true customer journey orchestration will transform the way Fifth Third Bank does business:

  • Point-in-time decisions that push pre-defined products and services will become a thing of the past. AI-based next best discussions will help Fifth Third deliver the right offer, message, or service at the right time.
  • Pega’s adaptive analytics will use real-time data and online predictive model execution to continually optimize next best actions.
  • These are challenging, uncertain times – with a subdued lending market and tight profit margins. Pega’s always-on customer brain is a proven engine that is already making hundreds of millions of customer decisions a day, globally. 

Customer-centric business models powered by the Pega Customer Decision Hub™ deliver at least $150 million in additional revenue per 10 million customers.

You are already using Pega Marketing. All you need to do is maximize and expand those capabilities to create a truly customer-focused enterprise.

Related Resources

Demonstration Recording

Join Pega’s demonstration recording for Fifth Third

Find out how Pega can help streamline Fifth Third’s offer management process to deliver the best offers for individual customers.

Take advantage of Pega differentiation

Batch analytics are slow to respond to fast-changing market conditions. Pega’s solution allows offline models to be operationalized and adaptive models to learn in real time.

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