PegaWorld 2019: Supporting intelligent customer and dealer journeys at Ford Motor Company

To support their commitment to be the world’s most trusted mobility company, Ford Motor Company has structured their business and IT teams into logical squads to bring together the power of Pega supporting both consumer and dealer journeys on behalf of their consumers through next best actions using enhanced AI techniques. Learn how Ford uses the Customer Decision Hub to support their global omni-channel customer and dealer journeys and hear details about Ford’s experience with organizing teams for success using analytics to drive faster time to market and improved customer experience.


  • Thema: PegaWorld
  • Herausforderung: Kundendienst

Related Resources

PegaWorld 2019

Big ideas from our biggest event

From visionary speakers to new announcements, catch up on the excitement of PegaWorld 2019.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.