PegaWorld 2018: Santander UK Brings 1:1 Personalized Customer Engagement to Life (Video)

The Santander Way is clear: keep it simple, personal, and fair -- always. Santander's key ingredient to delivering on these principles: Pega's marketing solution. Join this session to learn how Santander uses a sophisticated 1:1 customer-centric engagement model. The discussion will highlight where Santander is in the customer journey today, the roadmap and implementation strategy, and why the Bank ultimately chose Pega to lead the way to amplify customer satisfaction with every touch.


Related Resources

PegaWorld 2019

Big ideas from our biggest event

From visionary speakers to new announcements, catch up on the excitement of PegaWorld 2019.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.