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PegaWorld 2018: Combining digital, inbound, outbound, and event-based marketing to deliver transformational results (Video)

Discover how Etisalat has driven a 15% increase in revenue by implementing an omni-channel marketing solution that brings together innovative digital, agent assisted, and location-based marketing strategies with analytics and artificial intelligence, providing personalization and optimization across the B2C and B2B customer segments.


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