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Customer Engagement Summit Healthcare 2019: Empathy & Hope – The Two Pillars of Next-Gen Patient Engagement

Celgene produces several products to treat patients with life threatening diseases. But, these products carry serious safety concerns. As a result, Healthcare Authorities around the globe require Risk Management programs to help ensure the benefits of these medications outweigh the risks. Patients, prescribers, pharmacists and Celgene all have tasks to perform in complying with these Risk Management programs. Technology serves as a critical enabler for these programs.

In this session, learn how Celgene is:

  • Leading the charge in creating global solutions for the safety of their patients
  • Reducing the burden of prescribers and pharmacies using their products to treat patients
  • Leveraging the Pega platform to create centralized global solutions to serve their healthcare communities


Herausforderung: Kundeninteraktion Industry: Gesundheitswesen Produktbereich: Plattform Thema: Digitale Transformation

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