Customer Engagement Summit Tokyo 2019: Improving customer engagement through Pega's omnichannel AI technology (Accenture)

Mr Steuer will discuss examples of how organizations across the world are improving customer engagement while reducing operating costs. He will discuss the role Pega technology has played in these programs, why the organization chose Pega, processes implemented, and outcomes achieved. He will also discuss how sales and marketing strategies are evolving from campaign focused to an “always on marketing” approach that uses advanced customer insights and AI to engage with the customer on their own terms across channels.