Session: Customer Case Study

Unipol's innovative omnichannel gift card product disrupts Italian insurance in <2 months. Only achievable through Pega!

Date and Location

June 4, 2019, 3:30PM - 4:15PM
Chairman's Ballroom 355 Tues


  • Marco Cavalieri
    Head of Omnichannel Development and Pega COE
    UnipolSai Assicurazioni
  • Alessandro Genna
    Head of Systems Integration and Specialist Company Management
    UnipolSai Assicurazioni
  • Pasquale Iallonardo
    Head of ICT Business Process Management
    UnipolSai Assicurazioni

In under two months Italy’s largest insurer developed a new type of Pet Insurance policy for Veterinary expenses, based on a pre-paid gift card sold in Pharmacies. Unipol’s agile ability to massively shorten time to market and deliver a new product in two months is revolutionary. The challenge has been to overcome legacy integration internally, while rapidly achieving true omnichannel sales distribution. Using Pega CSI and Robotics, through an agile approach, Unipol has been able to release an innovative new product which has left its competitors in its wake