• Cross-Selling/Up-Selling, Business Agility, Operational Excellence | Marketing

    British Gas: Unified Marketing Unlocks Value

    Using Pega Marketing, British Gas mapped out a phased approach to transform its siloed customer decisioning environment to a unified platform for contextual, multi-channel messaging.

  • Customer Retention | Marketing

    EE vervierfacht seine Angebotserfolge bei Kunden

    Erfahren Sie, wie EE Pega Marketing for Communications für das Kundenbindungsmanagement und zur Steigerung des Kundenertragswertes einsetzte.

  • Customer Retention | Marketing

    EE vervierfacht seine Angebotserfolge bei Kunden

    Erfahren Sie, wie EE Pega Marketing for Communications für das Kundenbindungsmanagement und zur Steigerung des Kundenertragswertes einsetzte.

  • Customer Retention | Marketing

    Elisa Bridges Omni-Channel Gaps

    Elisa’s vision was to create an omni-channel environment in which each customer interaction was relevant, timely, and consistent – and customers could migrate seamlessly to their preferred channel, without losing context.

  • Customer Service, Customer Retention | Marketing

    Etilasat

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Service, Customer Retention | Marketing

    Etilasat

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Retention | Marketing

    Oi: Driving Customer Retention and Increasing Profitability

    With Pega Marketing, Oi has delivered significant improvements in customer retention and Average Revenue Per User (ARPU) while reducing retention costs.

  • Marketing

    Game-Changing Experiences At Optus

    With Pega Marketing, Optus integrated CRM and mobile to decrease campaign time-to-market by 90%.

  • Operational Excellence, Workforce Optimization | Marketing

    PNC: Datengesteuertes System für exzellenten Kundenservice

    Für den neuen Kundenservice von PNC wurde ein auf Datenanalysen und Kundenkenntnis basierendes System entwickelt. PNC verfügt jetzt über ein Customer Interaction Management (CIM)-System, das mit Pega-Technologie arbeitet und eine 360°-Sicht auf die Kunden bietet.

  • Customer Service, Operational Excellence, Customer Loyalty | Marketing

    Die Royal Bank of Scotland Group schafft persönliche Kundenerlebnisse

    Nach der Neukonzeption seines Kundenansatzes anhand des Konzepts „Personology“ kann RBS den Kunden jetzt in Echtzeit relevante Inhalte sowohl auf Inbound- wie auch auf Outbound-Kanälen anbieten.