Customer Engagement Summit Detroit

Make better decisions in real time. Get work done faster. Smash organizational silos. That’s what we’re here to help you do. Join us in Detroit to learn how leading brands are partnering with Pega to drive breakthrough results with AI and intelligent automation.

 September 19, 2019

 11:30 AM EDT

 Dearborn, MI

Register now

"We're setting up an ecosystem to support the overall lifecycle marketing to a consumer, on the dealer's behalf. We're doing hyper-targeted, local marketing, at scale."

Robert Skinner VP, Digital Strategy and Marketing Technologies, FordDirect

Transform engagement. For real.

What separates winning brands from just-OK brands? Customer experiences. But moving the dial from mediocre to holy-s!#@-is-that-even-possible experiences takes more than great people. It takes great technology.

Join us in Detroit to hear from experts and global brands like Ford who are achieving breakthrough results with AI-driven customer engagement and intelligent automation. Discover how they’ve automated processes, cut costs, and future-proofed their technology investments – and how you can do the same quickly and repeatably – with our unified platform.

CES Detroit
 

Experience industry-leading solutions in action:

Speakers


Robert Skinner VP, Digital Strategy and Marketing Technologies, FordDirect

Mike Roberts President, MR Insights, LLC

John W. Mendel Former EVP, Automobile Division, American Honda Motor Company

Joe Werth Vice President, Integrated Warranty, Navistar Inc.

Raj Radhakrishnan SVP & Global Markets Leader, Manufacturing, Logistics, Energy & Utilities Business, Cognizant

Alan Trefler Founder and CEO, Pega

Steven P. Silver VP, Global Industry Market Leader, Manufacturing, Automotive & High-Tech, Pega

Jennifer Gill Senior Director, Technology Product Marketing, Pega

Steve Herrmann Warranty Domain Consultant, Pega

Carolyn Rostetter Senior Director, Industry Principal, Manufacturing & High-Tech, Pega

Christopher L. White Senior Manager, North American Solutions Consulting, Pega

Agenda

11:30 AM

Registration, Demos, and Networking Lunch in the Tech Pavilion

1:00 PM

Welcome and Introduction

Steven P. Silver, VP, Global Industry Market Leader, Manufacturing, Automotive & High-Tech, Pega

1:10 PM

The Heart of Digital Transformation

Alan Trefler, Founder and CEO, Pega

1:40 PM

Lessons from a Distiller: Leading Digitalization from Automotive to Mobility

John W. Mendel, Former EVP, Automobile Division, American Honda Motor Company

2:10 PM

Becoming Your Organization’s Own Digital Hero: Lessons from FordDirect

Robert Skinner, VP, Digital Strategy and Marketing Technologies, FordDirect

2:30 PM

Networking Break and Partner Spotlight Talks

3:30 PM

Up, Up, and Away: Unleashing the Superpowers of Pega Infinity™

Jennifer Gill, Senior Director, Technology Product Marketing, Pega
Christopher L. White, Senior Manager, North American Solutions Consulting, Pega

3:50 PM

Partner Presentation

4:20 PM

Transforming Aftersales: How to Ensure Aftermarket is not an Afterthought

Carolyn Rostetter, Senior Director, Industry Principal, Manufacturing & High-Tech, Pega
Mike Roberts, President, MR Insights, LLC
Joe Werth, Vice President, Integrated Warranty, Navistar Inc.
Steve Herrmann, Warranty Domain Consultant, Pega

5:00 PM

Closing Remarks

Steven P. Silver, VP, Global Industry Market Leader, Manufacturing, Automotive & High-Tech, Pega

5:15 PM

Networking Reception and Demos in the Tech Pavilion

Location Details

The Dearborn Inn, A Marriott Hotel

20301 Oakwood Boulevard
Dearborn, MI 48124

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