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Regional Marketing Manager - ABM

Job Category: Marketing
Location: UK - Remote
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Meet Our Team:

Working as part of our Global Account-Based Marketing team, you will work closely with our Go-To-Market team, including Sales/Client teams, and Clients in our Government and Healthcare industries in the UK. This is an exciting Marketing team, with big ambitions that are outcome-driven and focused on increasing engagement and community building for the clients that they work with.

Picture Yourself at Pega:

Do you enjoy partnering with sales to make an impact on target accounts?  Are you tired of running one-size-fits-all programs that struggle to break through the noise?  If so, come join the Pega team! The Regional Marketing Manager (RMM) will lead the development and execution of account-based marketing programs aimed at driving engagement and influencing the pipeline at target accounts.  The RMM will coordinate a cross-functional set of stakeholders to identify the right objectives and corresponding strategy for each targeted segment, and then assemble the right set of activities needed to achieve success.  RMMs are empowered to “own” the Pega experience for accounts in their region and to ensure that it tells the Pega story in a way that is most relevant to their situation.

What You'll Do at Pega:

  • Create a set of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of other organizations with similar business models and challenges. 
  • Lead a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies, and prioritization for marketing to each of the targeted segments.
  • Coordinate a broad group of channel owners in the assembly of tactics and activities that come together as an integrated marketing program to drive customer engagement
  • Partner with sales to arm them with the right message, content, and tools needed to activate the program strategy through their outreach efforts to target accounts
  • Analyze programs and organizations to actively leverage insights with sales and channel stakeholders to course correct and optimize results
  • Be the face of marketing to the field sales teams, and conversely communicate the needs of the field back to corporate marketing
  • Collaborate with fellow RMMs on lessons learned and best practices to continually challenge the status quo and improve the regional marketing model

Who You Are:

  • Proven experience as a Marketing professional, with an Account-Based Marketing background (5+ years) in a B2B organization, ideally within software services.
  • Knowledge of Public Sector (Government) in UK&I is essential for this role.
  • Excellent written and verbal communication skills.
  • Exceptional interpersonal skills and flexibility to work effectively with people at all levels.
  • Proficiency with MS Office, Excel, PowerPoint, Social collaboration tools; LinkedIn, Twitter, Google Analytics, CRM systems
  • SC Clearance is desired. 
  • Budget management experience  
  • Bachelor’s Degree or equivalent work experience.

What You've Accomplished:

  • Proven experience as a Marketing professional, with an Account-Based Marketing background (5+ years) in a B2B organization, ideally within software services.
  • Ability to navigate a complex organizational structure to build consensus around ideas and plans
  • Strong analytical skills and demonstrated ability to leverage data to drive strategy and decision-making
  • Demonstrated ability to effectively manage multiple projects, prioritize work and decision-making
  • Experienced in driving impactful digital marketing programs that utilize paid, search and social media tactics

Pega Offers You:

  • Gartner Analyst acclaimed technology leadership across our categories of products
  • Continuous learning and development opportunities
  • An innovative, inclusive, agile, flexible, and fun work environment
  • Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company



Job ID: 20181

Inclusion and Diversity – Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture.

We encourage candidates of all backgrounds and skillsets to consider opportunities at Pega. At Pega, we focus on the skills needed to be successful and we know that our employees can thrive even if they don't possess a traditional background. If you like the sound of this role, but are not sure if you are the right person, please consider applying. We would love to hear from you!

As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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