C3i Healthcare Connections: Focusing on the Patient Journey
The healthcare environment is rapidly and constantly evolving. We needed technology that would break down information silos in order to obtain valuable customer insights that our trusted advisors could leverage to improve the [patient] journey.
- 150 healthcare professionals
- 30 languages across 100 countries
- 30 million multi-channel interactions yearly
- 16 of the world’s top 20 pharmaceuticals
The Business Issue
In an era of personalized care, C3iHC recognized the need to provide deeper insights to its customer-facing experts to differentiate itself as a trusted advisor to patients.
To effectively engage patients and healthcare providers across a range of service types, C3iHC had to balance human interactions with scalable, cross-channel, decision-managing technologies.
Working with Pega, C3iHC implemented a comprehensive patient and healthcare provider solution, with an emphasis on product safety, medical information, patient support, and adherence. Named CaseTrack360, the system enables access to any service through the same platform, from medical information to adverse event reporting. It is also designed to scale operations by leveraging common components across the customer base, reducing development and client onboarding times.
With the system, C3iHC can quickly adapt as new requirements and regulatory guidelines emerge. Agents no longer need to manually switch between systems, and they can access patient interaction data across platforms.
C3iHC can now engage better with patients, and provide more value for customers. Results include an over 64% appointment confirmation rate, value-add support for over 70% of engagements, 100% identification of adverse events and product quality complaints, omni-channel interaction, intelligent system guidance, and better auditability. Further, 80% of calls are now answered in 20 seconds.
- Life Sciences
- Customer Service