• Cross-Selling/Up-Selling, Business Agility, Operational Excellence | Marketing

    British Gas: Unified Marketing Unlocks Value

    Using Pega Marketing, British Gas mapped out a phased approach to transform its siloed customer decisioning environment to a unified platform for contextual, multi-channel messaging.

  • Customer Retention | Marketing

    EE Quadruples Successful Offers to Customers

    Learn how EE leveraged Pega Marketing for Communications for customer retention management and to increase customer lifetime value.

  • Customer Retention | Marketing

    Elisa Bridges Omni-Channel Gaps

    Elisa’s vision was to create an omni-channel environment in which each customer interaction was relevant, timely, and consistent – and customers could migrate seamlessly to their preferred channel, without losing context.

  • Customer Service, Customer Retention | Marketing

    Etisalat: Connecting the Customer Conversation

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Retention | Marketing

    Oi: Driving Customer Retention and Increasing Profitability

    With Pega Marketing, Oi has delivered significant improvements in customer retention and Average Revenue Per User (ARPU) while reducing retention costs.

  • Marketing

    Game-Changing Experiences At Optus

    With Pega Marketing, Optus integrated CRM and mobile to decrease campaign time-to-market by 90%.

  • Operational Excellence, Workforce Optimization | Marketing

    PNC: Compelling, Data-Driven Customer Experiences

    PNC set out to build a compelling customer experience with data, analytics, and customer insight at its core. The result: the Customer Interaction Management (CIM) System, which provides a 360° view of the customer and is built on Pega technology.

  • Customer Service, Operational Excellence, Customer Loyalty | Marketing

    Royal Bank of Scotland Group: Delivering Personalized Customer Experiences

    Having re-built its customer approach around the concept of what it calls “Personology,” RBS now presents relevant content to customers in real-time, across both inbound and outbound channels.

  • Customer Retention | Marketing

    Sprint: Achieving World-Class Retention in Record Time

    In just 90 days Sprint implement Pega’s Marketing for Communications solution, leveraging predictive and self-learning analytics and prebuilt retention processes, to identify customers at risk of churn and proactively provide personalized retention offers.

  • Marketing

    Transavia Creates Memorable Experiences With Pega CRM

    With Pega CRM, Transaivia built TIP – Transavia Interaction Platform. Armed with smart data, employees know what Transavia’s customers want and are able to offer relevant services and sales throughout the entire customer journey.