Customer Experience Management Software

Customer experience management software for an omni-channel world.

Trying to improve the customer experience is pretty challenging without the right software. Your customers want to interact with your brand on multiple channels and to move easily between them without losing context. They want an exceptional experience every time they engage. Personalized offers, outstanding service, relevant communication and contextual interactions are the gold standard.

The problem is that the average customer service platform offers little value when it comes to customer experience management. Most legacy systems can't accommodate omni-channel communications let alone track conversations as they move between channels. Traditional systems can't easily integrate the stream of new technology that enters the market every year. And older systems lack the ability to connect organizational silos of information and people required to deliver superior customer experiences across channels.

That's where Pega is different. Our customer experience management software overcomes the limitations of traditional CRM platforms to engage customers with personalized, relevant and contextual interactions.


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CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.

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Pega vs. Salesforce for Marketing

Marketing solution buyers report growing pressure from their colleagues utilizing Salesforce.com’s Sales Cloud to also adopt Marketing Cloud to increase lead generation. Marketing professionals should, however, think twice.


Customer experience management software from Pega.

Pega Marketing lets you meet and exceed the expectations of customers when it comes to delivering extraordinary experiences and interaction with your brand.

Leveraging predictive intelligence, sophisticated analytics and business rules in real time, Pega's customer experience management software analyzes the context of each interaction and recommends the next best action to meet customer needs while also taking your business goals into account. By providing consistent messaging and relevant offers, Pega lets you increase value through every phase of a customer's journey.

Benefits of Pega's customer experience management software.

With Pega software you can:

  • Design, deploy, execute, measure and revise customer strategies to increase response, improve conversions, drive profitability and enhance customer satisfaction.
  • Engage customers on any channel and transition seamlessly across channels without losing context.
  • Improve customer conversations with contextual messaging, branding and nurturing on any channel customers choose to engage.
  • Manage upsell and cross sell strategies to increase customer lifetime value.
  • Simulate and test complex customer strategies to understand their impact before putting them into action.
  • Apply predictive analytics to inbound and outbound campaigns in order to anticipate customer behaviors such as offer acceptance, credit risk and customer churn.
  • Strengthen customer relationships with Pega solutions for customer service and onboarding software.
  • Refine strategies with self-learning algorithms that help to improve the relevance and timeliness of each offer or action.


Learn more about Pega's customer experience management software, and about Pega solutions for customer journey management and customer success software.