CRM Management

Evolve your CRM management with Pega.

Customer relationship management solutions were initially developed to improve the front-end customer engagement across sales, marketing and service. But most CRM systems today don’t deliver on that promise.

Too often CRM management solutions allow customers to fall into the gaps between business units or divisions, creating “siloed” efforts that hand customers off from one agent to another while failing to meet their needs. Many CRM platforms provide customer service reps with lots of data but little guidance for using it to resolve customer issues. And far too often, today’s CRM management solutions don’t allow companies to implement new CRM services fast enough to keep up with rapid changes in markets and customer expectations.

Pega is different. Our CRM management applications for sales, marketing, service and operations allow you to connect with your customers seamlessly in real-time across channels, while adapting easily to meet rapidly changing requirements. Available on-premises or in the cloud, our applications are built on a unified platform and provide the tools you need to build, nurture and maintain exceptional customer relationships.


CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.


Pega vs. Salesforce for Customer Service

Customer service solution buyers report growing pressure from their colleagues utilizing’s Sales Cloud to also adopt Service Cloud to offset price increases. Customer service professionals should, however, think twice.

CRM management for the complexity of an omni-channel world.

Pega’s solutions revolutionize how you engage your customers in a digital world. Our solutions are evolving CRM management from a records-based, contact-focused and static approach to a dynamic system that effectively interprets context and enables your people to make the right decisions at every step of interaction with your customers.

Our enterprise CRM system includes:

  • Customer service solutions that let customers engage whenever and however they choose, simplifying the experience for service reps and enabling them to meet customer needs more quickly.
  • Marketing solutions that understand the customer’s context, predict needs and proactively deliver consistent messaging and relevant offers.
  • Sales and customer onboarding solutions that anticipate customer needs, intelligently recommend best actions and automate tasks across the sales cycle.
  • Operations technology that reduces costs, automates processes, keeps pace with regulatory changes and easily evolves as needed.

Benefits for CRM management

Pega CRM management solutions enable you to:

  • Anticipate customer needs. Our solutions combine data with analytics-driven intelligence to figure out what each customer needs and help to deliver it across marketing, sales and/or service.
  • Connect customers to the people who can things done. Pega CRM management software enables customers to connect with your organization through whatever channel they prefer, and links them with front-end and back-end systems and people who can best meet their needs.
  • Manage the complexity of omni-channel marketing and operations. Our solutions enable you to manage global complexity to provide “frictionless”, consistent customer experiences across all channels, creating a memorable customer experience at every touch point, every time.
  • Evolve to meet changing requirements. Our Pega 7 platform lets IT and business collaborate in an agile development cycle that enables rapid deployment of new technology to meet customers’ changing expectations and exploit new business opportunities.

Learn more about CRM management with Pega.