Business customer relationship management

Business customer relationship management solutions for outstanding customer experiences.

Business customer relationship management (business CRM) has grown quite complex in recent years. With the rise of the Internet and social media, customers have more choice and more opportunity to change providers at will. Business customer relationship management software, once focused solely on delivering quality service, now must focus on creating exceptional and consistent customer experiences across a multitude of channels.


CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.


Pega vs. Salesforce for Customer Service

Customer service solution buyers report growing pressure from their colleagues utilizing’s Sales Cloud to also adopt Service Cloud to offset price increases. Customer service professionals should, however, think twice.

Traditional customer relationship management solutions have not responded well to this new reality. Many CRM applications are highly data-centric and lack the sophisticated tools needed to handle the complex needs of today’s customers and companies. Companies throughout the world are seeking new, more powerful business customer relationship management strategies and, for many of today’s leading businesses, Pegasystems provides the customer relationship management solutions they need to compete.

Learn more about business customer relationship management applications from Pegasystems.

Pegasystems: superior business customer relationship management software for leading companies.

Recognized as an industry leader in business customer relationship management applications and customer service software, Pegasystems delivers business CRM software that helps companies enhance customer loyalty, achieve greater agility and generate new business. By optimizing customer interactions to both increase satisfaction and reduce cost, Pegasystems transforms business customer relationship management. Pegasystems’ call center solutions are customer-focused rather than data-centric, enabling companies to provide a consistent and outstanding customer experience in every interaction across every channel. Deployed on the cloud or on-premise, Pegasystems relationship management software delivers increased productivity, loyalty and growth.

Business tools for more effective management of customer interactions and relationships.

With Pegasystems business CRM applications, companies can:

  • Provide customers with the exact right information at the exact right time. Guided customer service desktops give service agents a consolidated view of data, content, offers, policies and procedures – all in specific context within each interaction.
  • Make the most appropriate offers across every channel. Adaptive and predictive analytics allow call center representatives to make real-time decisions about the Next-Best-Action, increasing cross-sell and up-sell opportunities.
  • Ensure consistent communication across channels. Unified channel support enables representatives to provide customers with a consistent and positive relationship across all channels.
  • Improve case management capabilities. Holistic enterprise case management tools allow companies to more effectively and more efficiently to fill customer requests across all service channels.


Learn more now about Pegasystems’ business customer relationship management software and call center CRM applications.