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A Pega eBook

Using AI to cross-sell in banking

Cross-selling is a foundational source of revenue —a pillar of the business model —that banks cannot afford to lose. But most banks aren’t successfully deepening relationships and cross-selling to their clients.

The New Art of Cross-Selling in Retail Banking

PDF | 11 pages | 6 mins read

The new art of cross-selling

Being successful in today’s competitive market means knowing your customers, meeting them where they are, and applying Artificial Intelligence to make the very best offer at the right time.

Download this eBook to learn:

  • How to turn data into the right offer
  • How to make intelligent decisions fast
  • How to deliver the personalized, omni-channel experience that today’s customers demand

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