A Pega White Paper
Roadmap to 1:1 customer engagement
We all know it’s true: Campaigns are dead. But how do you make the shift to one-to-one marketing? Our guide shows you the way forward.
This is marketing, redefined
Today’s customers expect more. Seamless experiences on every channel. Questions resolved immediately. Smart offers tailored to them. That’s what one-to-one engagement is all about. Get there with our roadmap, designed to help you:
- Shed your one-to-many segmentation mindset
- Move away from channel and product-driven targeting
- Shift from scheduled push campaigns to an always-on model
- Engage customers during precise moments of need
Tom Libretto, Pega’s Chief Marketing Officer, discusses the data, technology, and approaches organizations can deploy to ensure that every customer interaction delivers the best possible customer outcome.
Pegasystems was cited as a leader and received the top score in the strategy and current offering categories amongst 12 vendors evaluated against 33 criteria in The Forrester Wave™: Real-Time Interaction Management, Q1 2019.
Pegasystems is the leader in software for digital transformation. Find out more about our 35-year history of helping the world's leading organizations achieve breakthrough business results.