What Consumers Really Think About AI: A Global Study

A new global study reveals that while consumers are optimistic about the benefits of Artificial Intelligence (AI), they also express fear and confusion about how businesses use AI to engage them today.

Highlights from the survey. | 1:00

Insights to help businesses reshape customer engagement

AI is poised to transform everyday life, including how consumers interact with businesses. While the upside of that is enormous for both parties, there are educational and emotional hurdles to be cleared before consumers feel comfortable enough to use AI to its fullest potential. A survey of 6,000 consumers across six countries showed a wide range in understanding, attitudes, and receptiveness towards AI.

Download this report to learn:

  • Consumers’ misperceptions and fears around interacting with AI
  • Areas where consumers see current – and future – value from using AI
  • How businesses can transform customer engagement with AI

Get the full report

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View this infographic for highlights from Pega's global consumer study, What Consumers Really Think of AI.
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