Sprint Innovates the Customer Experience with Pega Marketing

CAMBRIDGE, Mass. – March 17, 2015 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic business applications, today announced Sprint (NYSE: S) will implement Pega Marketing to innovate and improve the customer experience for Sprint customers online, on the phone or in retail stores.

"Sprint is constantly searching for new ways to improve our customer experience,” said Jim Curran, vice president of marketing for Sprint. "We have a customer-first culture in our company which means we’re focused on providing a great experience every time a customer interacts with Sprint.  Our goal is to continually innovate the customer experience by delivering new and better value—such as our industry-first device leasing programs and value-driven rate plans. Our relationship with Pega will help continue driving our innovative approach to the wireless industry.” 

“We’re extremely excited to be working with Sprint,” said Tom Erskine, vice president of communications and media industry at Pega.  “Pega Marketing’s industry leading capabilities will help Sprint set the bar when it comes to improving the customer experience.” 

Supporting Resources:

Pega Marketing

Communications and Media


About Pega Marketing for Communications

Pega Marketing for Communications provides industry-specific functionality that enables Communications and Media companies to deliver personalized, customer-centric interactions across all phases of the customer journey. Organizations can use the application’s out-of-the-box capabilities to easily design, change, measure, control and deploy omni-channel customer marketing strategies for new customer acquisition, upsell/cross-sell, proactive and reactive retention. Pega Marketing is built on the Pega 7 Platform and can be deployed in the cloud or on-premises.


About Pegasystems

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform™ – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA), powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results. For more information on Pegasystems (NASDAQ: PEGA) visit www.pega.com.

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Media Contacts

Lisa Pintchman
VP, Corporate Communications
+1 617-866-6022

North America:
Sean Audet
Director, Corporate Communications
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
+1 617-866-6722

Joanna Richardson
Director, Corporate Communications
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620