Pegasystems Wins ISM Top 15 CRM Software Award

CAMBRIDGE, Mass. – June 16, 2015 Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic business applications, today announced it has been selected by ISM Inc., Customer-Centric Strategic Advisors, as a Top 15 CRM Enterprise Software Award winner for 2015/16.

Pega CRM applications were chosen after intensive testing by the ISM Software Lab, which has conducted these rankings of the top CRM software for the last 25 years. Winners were chosen based on 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, six real time criteria, and 17 user-friendly/support features.

“As customer expectations reach new heights, providing a superior customer experience has become more important than ever, which is why we are honored to be recognized by ISM as one of the leading CRM application providers in the industry,” said Kerim Akgonul, Senior Vice President of Products, Pegasystems. “Pegasystems has transformed the way businesses look at CRM from static systems of record to dynamic strategic solutions that help differentiate their brand. This award validates our approach to customer engagement, which is creating interoperability across marketing, sales, and customer service, connecting to operations, and eliminating silos across businesses and channels.”

Pega’s CRM applications for marketing, sales, customer service and operations help businesses better connect with customers by ensuring their experiences are seamless, straightforward and tailored to customers’ individual needs.   Pega applications use adaptive technology to meet the changing demands of today’s digital customers.  Available in the cloud or on premises, these applications are built on the Pega 7 platform, which uses visual tools to easily build, extend, and change applications to meet clients’ strategic business needs without the need for manual coding.

“The winners of the Top 15 awards are the influencers in the CRM community as they make significant advancements in both functionality and connectivity for sales, service and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today’s Digital Clients,” said Barton Goldenberg, founder and president, ISM. “Pegasystems is helping CRM continue to evolve in new ways by helping businesses deliver the right message at the right time on the right channel to their customers.”


Supporting Resources

ISM Guide

Pega Strategic Applications

Pega 7 Platform


About Pegasystems

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform™ – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA), powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results. For more information on Pegasystems (NASDAQ: PEGA) visit

All trademarks are the property of their respective owners.

The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


Press Kit


Media Contacts

Lisa Pintchman
VP, Corporate Communications
+1 617-866-6022

North America:
Sean Audet
Director, Corporate Communications
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
+1 617-866-6722

Joanna Richardson
Director, Corporate Communications
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620