Pegasystems Takes PegaCRM to Market

CAMBRIDGE, Mass., Feb. 21, 2001 — Pegasystems Re-brands the eCRM Foundation Template as the PegaCRM Template; Delivers Rules-Driven Workflow Automation Capabilities for CRM in Key Verticals

Pegasystems (NASDAQ: PEGA) today announced that it has re-branded its award-winning eCRM Foundation Template as the PegaCRM Template, a rules-based solution for automated customer care.

Powered by Pegasystems' rules-driven workflow automation, PegaCRM offers capabilities to integrate Web, call center, and other channels to facilitate consistent, seamless customer service across multiple channels while allowing real-time personalization of each customer's service experience. Complete with a best-practices "starter kit" for service interactions that includes easy-to-deploy rules-based capabilities that work with existing back-end applications, PegaCRM helps save companies both time and expense when implementing their eCRM strategies. In keeping with Pegasystems' focus on key vertical markets, PegaCRM can be deployed with vertical-specific capabilities. For example, in financial services, PegaCRM can be used as the customer care solution for retail banking, commercial banking, private banking, loan/mortgage origination, payments investigations and securities investigations. In healthcare, PegaCRM provides customer care capabilities for healthcare organizations and supports HIPAA compliance strategies.

"PegaCRM complements an organization's best-of-breed CRM strategy by providing a powerful solution for automating customer care, driving fulfillment of service work and delivering consistency of service across multiple channels," said Alan Trefler, founder and CEO, Pegasystems. "Through PegaCRM, business users are empowered to change the rules of their customer care practices in real-time, allowing them to quickly respond to changing market conditions. This can translate to revenue growth, improved customer satisfaction and increased productivity."

Forward-Looking Statements

Certain statements contained in this press release may be construed as "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. These statements involve various risks and uncertainties which could cause the Company's actual results to differ from those expressed in such forward-looking statements. These risks and uncertainties include the impact of pending regulatory proceedings, material weaknesses in the Company's financial control environment, difficulty in predicting the completion of product implementations and consequently the timing of revenue recognition, the inability to attract and retain key employees, reliance on key third-party relationships, management of the Company's growth, and other risks and uncertainties. Further information regarding these and other factors which could cause the Company's actual results to differ materially from any forward-looking statements contained in this press release is contained in the Company's quarterly report on Form 10Q for the quarter ended September 30, 2000 on file with the Securities and Exchange Commission.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620