Pegasystems Releases Updated Sales Platform for Building Lasting, Profitable Relationships
Latest release enhances omni-channel capabilities to support mobile and social sales operations.
CAMBRIDGE, Mass. – May 20, 2014 – Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced the latest release of the company’s Sales Force Automation solution, Pega SFA. This solution provides organizations with the ability to intelligently manage complex multi-step sales processes, reduce sales cycle times and increase pipeline generation.
This latest version of Pega SFA leverages Pegasystems’ Next-Best-Action analytical and decisioning capabilities to provide sales organizations with the ability to dynamically suggest the best actions to take across their account portfolio to increase pipeline. The solution contextually recommends the best steps to move a deal from prospecting to close and recommending the best products to sell a contact to increase revenue and build loyalty. Pega SFA also enables sales teams to manage local campaigns, giving sales teams the ability to configure and run personalized campaigns that leverage the templates setup by their corporate marketing teams.
Pega SFA enables organizations to capture their sales methodologies directly in their system, which can increase team effectiveness and accelerate time to revenue. Leveraging the latest features from Pega’s Build for Change® platform, the solution’s responsive user interface ensures user forms work seamlessly across all devices, from mobile to tablet to PC. This increases sales team productivity by providing access to critical SFA capabilities through a user experience that is dynamically tailored to any device. Pega SFA provides the tools sales organizations require to engage their customers and prospects whenever and wherever they are needed across channels, to close deals and build lasting relationships. Pega SFA is offered on the cloud, on-premise and in hybrid deployments.
Pega SFA is currently available and will be showcased at PegaWORLD 2014, Pegasystems’ annual user conference, June 8-10, 2014 in Washington D.C.
Quotes & Commentary:
“This latest release of Pega SFA puts the power to increase sales effectiveness directly in the hands of the sales force. It closes the gap very large sales organizations have traditionally experienced between their sales methodology and their SFA system execution,” said Steve Kraus, Senior Director of CRM Product Marketing at Pegasystems. “By more deeply leveraging our Next-Best-Action capabilities Pega SFA delivers functionality that increases a sales person’s ability to close deals, giving them real value from the system while delivering sales management maximum visibility to ensure they can achieve their goals.”
According to recent research from Gartner’s Patrick Stakenas, “Elevating the sales experience to include online, social, contact center and face-to-face to a more strategic level will strengthen the buyer-seller relationship across all interactions. The key to success in enabling technologies is to present information on these interactions to the salesperson at the right time, at the right place and with the right content. When sellers are able to do this, they will see improved customer retention, increased upsells and cross-sells as well as more loyal customers.”1
 Gartner, Inc., “Predicts 2014: CRM Sales,” Patrick Stakenas, November 13, 2013
- For more information, please visit the Pega SFA homepage
- For product specifications, please visit the Pega SFA data sheet
Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at www.pega.com.
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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.
Lisa Pintchman Rogers
VP, Corporate Communications
Director, Corporate Communications
Sr. Manager, Public Relations
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