Pegasystems Receives TMC Labs 2006 Innovation Award from Customer Interaction Solutions® Magazine

CAMBRIDGE, Mass., Oct. 24 — Pegasystems (Nasdaq: PEGA), the leader in unified process and rules technology, today announced that Technology Marketing Corporation's TMC Labs division has named Pega Customer Process Manager as a 2006 Innovation Award winner from Customer Interaction Solutions magazine.

"We're excited and honored to be recognized by TMC for our robust solution that brings Business Process Management to CRM like no other product on the market," said Amy Bethke, director of product management, Pegasystems. "Pegasystems' products are prompting organizations to become more agile by anticipating and meeting their call center's needs. As a result of their implementations, companies are seeing higher customer satisfaction rates, lower costs and increased ROI."

Built on Pegasystems SmartBPM Suite, the Customer Process Manager solution framework helps customer service representatives (CSRs) resolve most service requests at the point of customer contact, minimizing the need for further contact and back-office processing. It provides a powerful combination of rules and process management capabilities that enable organizations to unify their business goals with their systems and operations. The solution's fully integrated customer service capability allows CSRs to offer highly-customized cross-sell messages to customers, by using business rules to determine which product offerings are most applicable to each customer based on their unique profile to increase productivity and satisfaction.

The TMC Labs Innovation Awards are based solely upon the uniqueness of the company's offering or the level of pioneering the product or service brings to the market. Awards are not based on company revenue or number of products sold.

"Pega Customer Process Manager deserves this great honor for creating an innovative, ground-breaking CRM and call/contact center product or service," said Tom Keating, CTO and TMC Labs Editorial Director. "I look forward to seeing other innovative solutions from Pegasystems as they continue to contribute to the future of the CRM and call/contact center marketplace."

The TMC Labs 2006 Innovation Award highlights were published in the September and October 2006 issues of Customer Interaction Solutions magazine.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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