Pegasystems Receives Customer Interaction Solutions® Magazine's Coveted "CRM Excellence" Award for 2006

CAMBRIDGE, Mass., May 9 — Pegasystems Inc., the leading provider of unified process and rules technology, announced today that Technology Marketing Corporation (TMC®)'s Customer Interaction Solutions® magazine ( has named Customer Process Manager (CPM) as a recipient of a CRM Excellence Award for 2006. Customer Interaction Solutions® has been the premier publication in the CRM, call center and teleservices industries since 1982.

Pegasystems' CPM solution framework helps customer service representatives resolve service requests at the point of customer contact, resulting in "one-and-done" service that improves satisfaction for customer service representatives and customers, while lowering service costs. The solution integrates with legacy and other back-end systems, allowing companies to leverage existing investments and bring enterprise insight to customer interactions for smarter, personalized customer experiences. CPM provides companies with best practice workflows for their most challenging service issues.

"We are honored that Customer Process Manager won the 2006 CRM Excellence Award from TMC," said Amy Bethke, Director of Product Management, Pegasystems. "Pegasystems products are consistently recognized for superiority in Business Process Management and our CPM product brings these successes to a CRM audience. Our customers achieve significant improvements in satisfaction, productivity and quality in the contact center with our CPM framework, and this award validates our success in a well-read publication."

"Customer Interaction Solutions® magazine implemented the CRM Excellence Awards seven years ago as a way of commending the companies that have proven to be true CRM partners to their customers and clients. Pegasystems has demonstrated to the editors of Customer Interaction Solutions® that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions®.

The CRM Excellence Award winners for 2006 will be published in the May and June issues of Customer Interaction Solutions® magazine.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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Lisa Pintchman Rogers
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Joanna Richardson
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Jon Brigden
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Pegasystems Inc.
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Cambridge, MA 02142
Phone +1 617-374-9600
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