Pegasystems Partners with Cognos to Enhance Business Processes through Real-time Business Intelligence
CAMBRIDGE, Mass. — Pegasystems Inc. (Nasdaq: PEGA), the leader in unified process and rules technology, today announced a technology partnership with Cognos, the world leader in business intelligence and performance management solutions. As part of its silver-level technology alliance, Pegasystems will work with Cognos to help customers make better decisions at critical points in a business process, continually improve these processes, and intelligently add rules to applications. Cognos' business intelligence combined with the strength of Pegasystems' business process management (BPM) technologies will allow businesses to better adapt to changing business needs, effectively armed with the best intelligence.
The partnership brings a revolution to industries such as banking and insurance by enabling market segmentation data to be more easily managed and applied to business decisions. By combining data analysis with BPM, a wider variety of products can be rapidly introduced and tailored to the complexity and variety customers are demanding. This will allow for effective market segmentation of specific products and a more enjoyable, consistent customer experience whether a customer is in a branch office or calling into a call center.
Cognos offers businesses the ability to monitor processes and identify critical opportunities for improvement, while Pegasystems allows businesses to take action on that data. This partnership provides organizations with the ability to use real-time performance data to make real-time process enhancements. Now, organizations can isolate previously unidentified risks and take advantage of the newly identified opportunities to improve their business. This approach gives customers the agility needed to improve a wide range of business operations, including customer-facing operations such as sales and marketing, as well as back-office processing and compliance activities.
"Companies continually strive to adapt to competitive challenges and react faster to new opportunities," said Patrick O'Leary, vice president of strategic alliances for Cognos. "Pegasystems has built its BPM suite to embrace change, allowing companies to quickly adjust to shifting market conditions or competitive threats. This partnership will enable our customers to quickly apply the intelligence we provide, allowing them to pair insight with action, for superior performance."
"It is critical for organizations not just to have information, but to have the right information combined with an ability to act on it," said Tom Congoran, vice president of business development, Pegasystems. "There is a powerful synergy in combining our BPM solution with Cognos' product offering. Cognos provides the business intelligence and we provide the process management that leading organizations need to capitalize on market demands."
Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at www.pega.com.
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