Pegasystems’ New Product Configuration Framework Speeds Customization and Time-to-Market

CAMBRIDGE, Mass. – December 11, 2007 – With the announcement today of the availability of a new version of its Product Configuration Framework, Pegasystems (NASDAQ: PEGA), the leader in Business Process Management (BPM), has brought the power of SmartBPM® to the areas of product development and life cycle management. This advance gives product managers, business analysts, underwriters and actuaries at Pegasystems' customers an important competitive weapon to simplify and speed the development and maintenance of new highly tailored offerings such as insurance policies, loans, mobile cell phone plans, healthcare benefit options, and many other service products.


The Product Configuration Framework lets product managers create complex component-based products that can be dynamically configured for different channels, customers, and situations. Products can also be specialized based on multiple dimensions such as geography, organizational structure, and promotional periods. Products created in this way are extremely flexible and can be re-used to create new product variations. This means that when customers like Australia's QBE Insurance or Seattle-based healthcare system Group Health Cooperative define products in the SmartBPM Product Configuration Framework, the system executes the creation of the product immediately and can deliver it to multiple sales channels such as web self-service, call center, or direct mail.


“Our mission is to provide the best array of BPM industry frameworks to help organizations benefit immediately from their investment in BPM. We are recognized not just for our industry-leading BPM software but also for our innovative industry frameworks like the SmartBPM Product Configuration Framework. Together, these offerings help our customers grow their business, enhance customer service and improve productivity,” said Alan Trefler, Pegasystems founder and CEO. “With the Product Configuration Framework, companies across a range of industries, including insurance, financial services, and healthcare, now have the power to Build for Change® and create exactly the products they need – in record time -- winning new business and providing a level of service that builds and sustains customer loyalty.”

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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