Pegasystems Launches Customer Advocacy Program; Two World-Class Companies First to Enroll in Pegasystems' New Customer Relations Initiative

CAMBRIDGE, Mass.--July 21, 1999--Pegasystems Inc. (NASDAQ:PEGA), a leading provider of Customer Relationship Management (CRM) solutions, today announced the introduction of its Customer Advocacy Program. Created to provide select customers with the opportunity to publicize the successes that they have achieved using Pegasystems' CRM solutions, the program initially welcomes two key customers -- Barclays Bank PLC and Orange Communications S.A.

The establishment of the program with two leading European companies marks the first phase in a program that will soon welcome key customers from the Americas and the Asia/Pacific Rim region.

The Customer Advocacy Program (CAP) recognizes the role that customers play in Pegasystems' success by inviting them to participate in activities such as speaking engagements, customer seminars, and Pegasystems' annual PegaVISION conference. Customers joining the program also will have the chance to share in Pegasystems' public relations opportunities. CAP also will enlist customer organizations that wish to collaborate on, develop, and rapidly deploy new functionality to achieve showplace status.

"By joining this program, we anticipate the opportunity to reap additional benefits from our relationship with Pegasystems. The Customer Advocacy Program is one example of the exceptional support the Company provides to its customers," said Ian Taylor, Project Controller, Barclays Bank PLC.

"We are proud to publicize the benefits we have achieved using Pegasystems' enabling technology," said Brian Carr, Head of Information Technology, Orange Communications S.A.

"Pegasystems' flexible rules-based solution and its ability to support customers using multiple contact channels will enable us to react swiftly to rapidly shifting customer needs and set us apart from our competitors. Joining the Customer Advocacy Program grants formal recognition to the importance of the partnership that we have forged
-- and its ability to address our constantly changing business needs."

Commenting on the announcement, Jack McAvoy, Pegasystems' Director of Communications, said, "We are delighted to take this next step in our relationships with Barclays and Orange. These companies represent the level of world-class organizations that we are proud to have in our customer base. Adding the dimension of the Customer Advocacy Program to our relationships with these companies will ensure that Pegasystems' unique message is voiced from the perspective of its valued customers."

About Barclays Bank PLC

Barclays Bank PLC is a UK-based financial services group engaged primarily in the banking and investment banking businesses. In terms of assets employed, Barclays is one of the biggest financial services groups in the United Kingdom. The Group also operates in many other countries around the world, and is one of the leading providers of coordinated global services to multinational corporations and financial institutions in the world's main financial centers. Barclays has been involved in banking in the UK for over 300 years, and as of 31st December 1998, operated in 64 countries world-wide, including all the major financial centers.

About Orange Communications, S.A.

Orange Communications S.A. (Orange) is a Swiss Company with Shareholders mostly from the telecom business: Orange PLC, VIAG Aktiengesellschaft, the Cantonal Bank of Vaud (BCV), and Swissphone Engineering AG. Headquartered in Lausanne, Orange operates a world-class GSM 1800 mobile telephone network in Switzerland.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Lisa Pintchman Rogers
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+1 617-866-6022

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Ilena Ryan
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Joanna Richardson
Director, Corporate Communications
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+44 (0) 118 9651 660

Jon Brigden
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+44 (0) 118 9398 584

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