Pegasystems Introduces Predictive Execution Optimizer

CAMBRIDGE, Mass., Jun 05, 2007 — Pegasystems (Nasdaq: PEGA) today announced the availability of Predictive Execution Optimizer (PXO), the first offering of its kind to enable Business Intelligence (BI) customers the ability to dynamically optimize their business process execution in real-time. By enabling them to tap these powerful predictive analytics tools, Pegasystems SmartBPM® is helping customers improve their BPM applications to boost revenue and operational effectiveness while reducing risk.

World-class predictive analytics tools like those offered by SAS, SPSS, IBM, and Oracle take advantage of industry standards to define and share these predictive models. With the introduction of PXO, Pegasystems uses these models to directly improve and optimize business processes. Pegasystems is the only BPM suite to optimize predictive execution in real-time in an integrated BI-BPM environment.

"Pegasystems customers are some of the most sophisticated organizations in the world. They have told us that to have truly effective process optimization, they must be able to bring in data from outside the BPM system and then transform this into readily executable business processes," said Alan Trefler, chairman and CEO, Pegasystems. "Unlike competitors that only access limited process data, Pega customers can harness the best data available in their companies via their existing BI tools. PXO is unparalleled in the market today, and being first to market with technologies like this is the reason Pegasystems is the leader in BPM."

PXO enables organizations to predict future behavior based on past experiences, customer data, prospect data, and financial transaction results. Predictions based on this breadth of business information can now be introduced into processes and decisions within the Pegasystems SmartBPM suite to help gauge risk, identify and score new customer segments, or discover new policies. PXO supports the Predictive Modeling Markup Language, an industry standard for defining predictive models.

Organizations looking to optimize cross-sell and up sell opportunities or identify high-value customers can use PXO to streamline and automate marketing campaigns. Banking and capital markets companies can reduce risk, identify fraud patterns, and act on anti-money laundering. Insurance and healthcare payer companies can improve their underwriting and claims processes aided by PXO.

For more information on Pegasystems award-winning SmartBPM Suite, please visit For more information on Predictive Analytics within BPM, and the Predictive Modeling Markup Language (PMML), a Pegasystems White Paper is available.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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