Pegasystems Honored by SiriusDecisions for Return on Integration

Awards recognize superior sales and marketing alignment performance.

CAMBRIDGE, Mass. – May 28, 2013Pegasystems Inc. (NASDAQ: PEGA), the leader in  Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, was recently honored by SiriusDecisions, the world's leading source for business-to-business (b-to-b) sales, marketing and product best practice research and data, during the company’s seventh annual Return on Integration (ROI) Awards held recently in San Diego at its 2013 Summit.

The ROI Awards recognize superior sales and marketing alignment performance.  The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales, marketing and product integration practices to maximize topline growth.  The 2013 ROI Award winners have successfully utilized a threefold strategy for sales and marketing alignment, including: aggressive focus on marketing and sales integration by adopting advanced processes, technologies and accountability for results; marketing, sales and product functions working collaboratively to achieve continuous improvement toward the goal of sales and marketing integration; and predictable growth over time.

"Our Summit theme is ‘Aligning Sales, Marketing and Product,’ and Pegasystems  has done a great job of putting that theme into practice — transforming their organization through a collaborative and coordinated approach to marketing execution, sales enablement and product innovation,” notes John Neeson, SiriusDecisions managing director, co-founder and conference co-chair. “Pega’s marketing and sales organizations have had significant impact on sales pipeline through demand creation and sales enablement.”

“We are honored to receive this award and recognition from SiriusDecisions,” said Leon Trefler, senior vice president for global sales at Pegasystems.  “Our sales and marketing teams echo SiriusDecisions’ focus on aligning sales, marketing, and products.  We are able to extend this capability to our customers through our unified offerings for marketing, sales, and customer service that deliver our clients the capability to provide an exceptional customer experience during the entire customer lifecycle.”

“We have adopted a number of best practices from SiriusDecisions including their well-known demand funnel, which we have automated within our own Pega SFA system,” added Dave Donelan, vice president of marketing at Pegasystems. “This allows us to manage marketing inquiries, leads and opportunities at every stage of the sales cycle.”


About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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Pegasystems Inc.
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Phone +1 617-374-9600
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