Pegasystems Has Been Retained by the Macif Group to Build its Customer Relations Management Solution

Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, today announced a new client in France: Macif, a large insurance and services group. Sopra Group, a major player in consultancy, computer services and software production in Europe, will be responsible for the implementation of this strategic project.

In connection with its Enterprise Project, the Macif Group has reaffirmed that the quality of relations with its 5 million plus members was a priority in looking after them for day-to-day transactions and throughout their life. MACIF has therefore launched an overall Customer Relations Management overhaul programme aimed at improving member satisfaction and increasing its operational efficiency in all channels.  

“The Macif Group wanted to equip itself with an efficient, modular solution that will allow it to have a bespoke CRM tool to supplement the existing information systems. We compared several suppliers with respect to technical and functional aspects. The Pegasystems solution was chosen by future users through a collaborative process ensuring that the implemented CRM solution met their needs,” says Eric Sorin, IT and Telecoms Director of the MACIF Group.

“We are delighted to be involved with Macif and the supplier, Pegasystems, in this strategic project," says Christophe Dujardin, Director of the Insurance and Social Security Division of the Sopra Group. “This project reinforces Sopra Group’s positioning in the market for major transformation programmes for companies and public bodies. By choosing Pegasystems, Macif is arming itself with a fully flexible solution that provides a completely new customer experience. Our thorough knowledge of what Macif has at stake, sound experience and success in the field of integration and CRM and true commitment should make a large contribution to the success of this project.”

“The choice of Pega solutions will enable Macif to include new services that will improve monitoring of its customer relations. This overall project will enable Macif to have what we call a high definition view of its customers. That means not only that the company has a complete view of a customer, but also that our software provides it with information that enables them to anticipate their customers’ needs and wishes.  Macif's advisers and tele-advisers will therefore be in a position to anticipate their expectations with perfectly tailored offers,” says Gilles Azoulay, Country Manager, West Europe, at Pegasystems.


About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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