Pegasystems Founder and CEO Alan Trefler to Speak at BAI Retail Delivery 2011

CAMBRIDGE, Mass. – October 5, 2011 – Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and software for customer centricity, today announced that company Founder and CEO Alan Trefler will speak at BAI Retail Delivery on the FinTech 100 President and CEO Panel.  This session is part of Pegasystems’ ongoing, high-profile presence at BAI, which this year includes an exhibit in Meeting Room 2813 and Silver Sponsorship.


Titled, “What it’s Really Going to Take to Transform Retail Banking,” the panel is designed to discuss the strategies and technologies redefining the future of retail banking.  It will take place from 9:45 a.m. – 10:30 a.m. Central on Wednesday, Oct. 12 in the FinTech Pavilion on the show floor in the McCormick Convention Center in Chicago (and streaming live at  


Many of the world’s major financial institutions have become more agile across retail banking, consumer card services, lending and commercial banking thanks to Pegasystems’ Build for Change® technology. Unlike inflexible packaged applications or labor-intensive custom applications, Pega gives financial institutions a flexible banking platform of the future that delivers a customer-centric view across products, call centers and channels.  Strong predictive analytics capabilities help companies rapidly adapt to customer needs.  This enables financial services organizations to strengthen relationships with their clients and drive share of wallet with service-generated revenue – from acquisition and on-boarding to ongoing customer service and retention.


Quotes & Commentary:


Scott Andrick, Principal, Retail Banking, Pegasystems

“Given the seismic shifts underway, from increased competition to less loyal customers moving most, if not all, of their banking needs online, banks have the opportunity to increase customer loyalty and significantly expand revenue generation far beyond the branch.  In order to be successful, however, banks need to move away from siloed thinking and apply advanced technology along with a proven and systematic approach.”


Supporting Resources:

To read an article in BAI Banking Strategies on Pega’s thought leadership in this area, visit:

To see more information about Pega’s banking solutions, visit:

To read blogs from Alan Trefler and Scott Andrick blog, visit: and


About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Media Contacts

Lisa Pintchman Rogers
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+1 617-866-6022

North America:
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+1 617-528-5230

Ilena Ryan
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+1 617-866-6722

Joanna Richardson
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+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
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+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620