Pegasystems Chief Marketing Officer to Speak at the 2014 MIT Sloan CIO Symposium
Robert Tas to discuss best practices for digital transformation of the enterprise.
CAMBRIDGE, Mass. – May 14, 2014 – Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced that Robert Tas, Chief Marketing Officer (CMO) of Pegasystems, will speak at the 11th Annual MIT Sloan CIO Symposium, in Cambridge, Mass. on Wednesday, May 21, 2014. Pega is a gold sponsor of this conference which is designed to provide Chief Information Officers (CIOs) with high level insight on how to lead their digital enterprises forward. Mr. Tas is the CMO participant, on the panel “CIO, CMO, CDO Perspectives on Digital Transformation,” taking place at 3:00 p.m. in the Kresge Theater.
Mr. Tas and the other panelists will provide their perspectives as executives leading their organizations in digital transformation and will highlight best practices for forging stronger relationships amongst their roles for continued business success. As the global trend towards digitization accelerates, organizations need to reinvent their digital enterprises. Strong leadership is essential for creating a cultural transformation and identifying new technologies to meet the rapidly changing landscape.
The MIT Sloan CIO Symposium is a one-day conference held on the MIT campus. The event features more than 700 CIOs, senior executives and MIT academic thought leaders networking, collaborating, and exploring how innovative technologies and leading-edge research can help enterprises address digital transformation.
“Digital innovation is rapidly changing the business landscape. Organizations need to prepare both culturally and technologically to succeed in an environment where customers are more connected, informed and empowered than ever before,” said Mr. Tas. “Ensuring that corporate leadership is aligned is a critical first step in becoming a digital enterprise. Having the right technology in place to enable this transformation is equally important and has now become a competitive differentiator for many global enterprises.”
To read more about Pega’s customers’ successes in the digital transformation, visit: https://www.pega.com/about-us/company/customers.
For more information on Pega’s solutions, visit: https://www.pega.com/products.
Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at www.pega.com.
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Lisa Pintchman Rogers
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