Pegasystems Appoints Robert Tas Chief Marketing Officer

CAMBRIDGE, Mass. – February 24, 2014Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software that helps organizations engage customers, simplify operations, and embrace change, today announced that the company has appointed Robert Tas, age 45, to the positions of Chief Marketing Officer and Senior Vice President.  Mr. Tas will lead Pegasystems’ marketing globally, including brand, advertising, communications, product marketing and field activation teams.

Mr. Tas is a marketing and operations executive with over 25 years’ experience.  He was previously Managing Director, Head of Digital Marketing at JP Morgan Chase & Co. (JPMC). During his three years at JPMC, Mr. Tas built and led the Digital Marketing Group globally, which served both JP Morgan’s wholesale business and Chase’s consumer business.  Prior to JPMC, Mr. Tas was a pioneer in the internet digital media industry, working at such companies as Tacoda Systems, 24/7 Real Media and a company he founded, Sportgenic, which was sold to Glam Media in 2010. Prior experiences also include a strong enterprise technology background from Sybase, CommerceOne, and eGain, where Mr. Tas held various executive sales, product, and marketing positions.  In these roles, Mr. Tas was responsible for various aspects of product and services launches, life cycles, and field activities that directly contributed to revenue growth.  Mr. Tas currently serves the boards of the Association of National Advertisers, the Ad Council, and the Mobile Marketing Association.

“Robert’s unique consumer, digital, marketing and enterprise experience will be a tremendous asset to Pegasystems as we continue to accelerate our business globally,” said Alan Trefler, Pegasystems Founder and CEO. “I believe that our organization will especially benefit from his proven ability to help grow brands globally in the technology industry, as well as his extensive experience in client side marketing initiatives.”

“I am excited to join the Pegasystems team, as the company is poised to seize a tremendous opportunity in the enterprise software space,” said Robert Tas. “Pegasystems’ market leadership position, commitment to innovation, and focus on customer success have created a fantastic foundation for continued growth.  I look forward to my role in leading marketing initiatives that will drive the overall awareness of Pegasystems, and support the ongoing expansion and success of the organization.”


About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Media Contacts

Lisa Pintchman Rogers
VP, Corporate Communications
[email protected]
+1 617-866-6022

North America:
Sean Audet
Director, Corporate Communications
[email protected]
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
[email protected]
+1 617-866-6722

Joanna Richardson
Director, Corporate Communications
[email protected]
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
[email protected]
+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620