Pegasystems Appoints Lisa Pintchman as Vice President, Corporate Communications
CAMBRIDGE, Mass. – June 6, 2014 – Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®, today announced that it has appointed Lisa Pintchman as vice president, corporate communications, a new position created to better communicate and amplify Pega’s brand value to internal and external stakeholders.
Ms. Pintchman is a senior communications executive with expertise in communications and branding, repositioning large enterprise brands into changing or converging marketplaces, launching new products and services and differentiating high growth businesses. Most recently, Ms. Pintchman was executive vice president at Weber Shandwick, one of the world’s leading global public relations firms. During her tenure at Weber Shandwick, Ms. Pintchman directed the Boston technology practice as well as counseled Fortune 1000 global clients and fast-growth emerging companies, developing and executing awareness campaigns to promote and protect company reputation.
Prior to Weber Shandwick, Ms. Pintchman was instrumental in the launch and growth of The Weber Group through to its acquisition by IPG. The company later merged with Shandwick International and BSMG to become Weber Shandwick.
Ms. Pintchman graduated cum laude with a Bachelor of Arts degree from Cornell University and serves on the board of Community Research Initiative of New England.
“Pegasystems is experiencing significant growth. It’s critical that our message, voice and awareness continue to support as well as fuel this growth. Lisa’s expertise will be invaluable for taking our communications to the next level,” said Robert Tas, Chief Marketing Officer of Pegasystems.
“I’m delighted to join Pegasystems at such an exciting time and to supporting the company in its growth,” said Ms. Pintchman. “I look forward to working with the communications and leadership teams to increase awareness of and differentiate Pegasystems globally.”
Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at www.pega.com.
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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.
Lisa Pintchman Rogers
VP, Corporate Communications
Director, Corporate Communications
Sr. Manager, Public Relations
Director, Corporate Communications
+44 (0) 118 9651 660
PR & Communications Manager
+44 (0) 118 9398 584
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620