Pegasystems Appoints Douglas Averill and Steven Rudolph as Business Line Leaders for Public Sector and Communications & Media Industries

CAMBRIDGE, Mass. – October 29, 2015 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic business applications, today announced it has appointed two new Business Line Leaders: Douglas Averill for the Public Sector and Steven Rudolph for Communications & Media. Mr. Averill and Mr. Rudolph bring years of valuable industry experience to expand Pega’s expertise in two of its growing vertical markets.

With more than 10 years of public sector experience, Douglas Averill joins Pega from the State of Maine, where he was the Director of Enterprise Process Transformation and a prolific user of Pega solutions. At Pega, Mr. Averill will drive the strategy and execution of strategic applications business plans in the Public Sector market. Mr. Averill also brings deep customer-side experience to his role, including sales, methodology alignment, reuse and enterprise roadmaps, and vendor management and delivery. Prior to his role at the State of Maine, he was a technical sales manager for United Technologies, a Fortune 50 company.

Steve Rudolph has a long history in the telecommunications industry with more than 15 years of experience in mobile, fixed, and cable, as well as a focus in customer lifecycle management and sales/service operations. In his new role, Mr. Rudolph will be responsible for establishing the strategic direction for Pega’s industry-leading applications and growing its global presence in Communications & Media. Mr. Rudolph joins Pega from Outpace Systems, an enterprise software startup focused on marketing and sales automation. Prior to that, he was a partner with McKinsey & Company in the telecommunications practice. Mr. Rudolph also brings extensive international experience from roles across Latin America, Europe and Asia.


Quotes & Commentary:

“As Pega continues to expand the scope of its technology, our mission remains rooted in meeting the needs of key vertical markets with the right strategic applications to help them solve their unique challenges,” said Walter Heeger, Vice President, Business Lines, Pegasystems. “Douglas Averill and Steven Rudolph bring deep industry experience in their respective markets that will help us evolve our offerings to keep pace with changing customer demands.”

“Having experienced the power of Pega as a customer, I look forward to helping enhance these offerings for other customers in the public sector as part of the Pega team,” said Douglas Averill, Business Line Leader, Public Sector, Pegasystems. “I understand what the public sector requires from their strategic business applications and will help Pega in continuing to meet those needs.”

“The telecommunications industry is facing an exciting yet challenging time,” said Steven Rudolph, Business Line Leader, Communications & Media, Pegasystems. “Customer needs are rapidly changing, and I look forward to helping Pega customers evolve their businesses to stay relevant and ahead of the competition.”

About Pegasystems

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform™ – empowers people to rapidly deploy, and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA), powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results. For more information on Pegasystems (NASDAQ: PEGA) visit

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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