Pegasystems Announces Next-Generation Product Development and Management Solution for Healthcare Market


CAMBRIDGE, Mass. – June 21, 2012 – Pegasystems Inc. (NASDAQ: PEGA), the leader in Business Process Management (BPM) and software for customer centricity, today announced its next-generation product development and management solution that enables health plans to better meet fast-changing industry and customer needs by reducing time to market for new insurance and wellness products amid growing healthcare complexity.  Pega Product Composer System provides a customer-centric approach to developing and managing innovative healthcare products, supporting product design, approval, operational readiness and implementation. 

The solution, which will be showcased in Booth #913 at AHIP Institute in Salt Lake City, Utah on June 20 – 22, facilitates faster, lower cost product innovation, automates product approvals and simplifies product management through guided assembly of re-usable product components, push-of-a-button product documentation and intuitive graphical displays of product libraries.  With this solution, organizations can quickly create and bring to market new health and wellness products such as value-based benefits and tiered provider network offerings, containing carve-outs and complex eligibility rules, which are being driven by heightened regulatory activity and new market demand.

Built with Pega’s Build for Change® technology, including a next-generation rules engine, the solution brings automation and transparency to product management, making it easier for health plans to version, tailor and continuously improve their products.  Pega Product Composer System also improves customer satisfaction at health plans by offering an inclusive product master repository that provides clear and consistent product information to users across the healthcare enterprise in the language and format that best suits their specific needs.  This makes it easier for organizations to fulfill their product promises and achieve high net promoter scores by delivering product transparency, consistency and accuracy to customer-facing departments such as service, sales, enrollment, authorizations and claims.

Available on-premise or on the cloud, Pega Product Composer System:


  • Dramatically improves time to market by streamlining product design and approval processes


  • Simplifies product management with re-usable, code-based, componentized product logic displayed in logical formats


  • Improves customer satisfaction through its unified product master repository delivering accurate and consistent product information to all users across the enterprise

Pegasystems technology is used by 13 of the 15 largest health payers, more than 65% of the Blues network, several leading provider organizations and many of the largest pharmacy benefit managers.


Quotes & Commentary:

Scott Lundstrom, Group Vice President, IDC

"Reform, regulation and new retail business models are creating significant new challenges in the healthcare industry and companies must revolutionize their approach to product development and customer engagement to survive.  Embracing new technology is essential for them to advance.”  

Keith Dayton, Senior Director, Healthcare Solutions, for Pegasystems

“This is a pivotal time in healthcare and our customers need advanced technology to help them with their transformation – including new product development and management solutions that can help them break away from the limitations of their legacy systems.  Product Composer can bring significant advancement to healthcare through enhanced customer-centricity that delivers the products and service today’s consumers demand.  This approach can help health plans transform to a customer-centric organization from one that has historically focused on claims management.”


Supporting Resources:

For more information on Pega’s market-specific solutions, visit:

To read more about Pega customer successes in healthcare, visit:

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Lisa Pintchman Rogers
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+1 617-866-6022

North America:
Sean Audet
Director, Corporate Communications
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+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
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+1 617-866-6722

Joanna Richardson
Director, Corporate Communications
[email protected]
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
[email protected]
+44 (0) 118 9398 584

Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620