Pegasystems Announces Key Additions to Sales and Services Management Team

 CAMBRIDGE, Mass.-- July 12, 2000-- Pegasystems Inc. (NASDAQ: PEGA), a leading provider of rules-based, Internet-architected electronic Customer Relationship Management (eCRM) software and solutions, today announced key changes in its senior management structure to support the globalization of its sales and services organizations. Keith Hawker is being promoted to Vice President, North American and European Sales; and David Wells, to Vice President -- Managing Director, North American and European Service.

"Following the strong results Pegasystems has achieved with customers such as AIG, Blue Cross Blue Shield of Massachusetts, Barclays Bank, and Morgan Stanley, we are making strategic operational changes that will further improve the effectiveness of both the sales and service organizations worldwide," said Joe Friscia, Executive Vice President, Sales and Service, Pegasystems. "Keith Hawker and David Wells will be key players in the revitalized organizational structure and will provide the leadership qualities needed to take the sales and services units forward."

With a patented rules engine and Internet architecture, Pegasystems' eCRM solutions offer companies the ability to maximize customer satisfaction and retention, increase revenues, improve productivity, and reduce costs. Pegasystems' solutions are deployed in world-class organizations in the financial services, insurance, healthcare, and communications industries.

Pegasystems' sales organization will continue to be aligned vertically under a single leader for both North America and Europe. Keith Hawker will build on his success in developing a strong European group to manage the unified sales team and to drive direct sales.

Pegasystems' professional services consulting group for North America and Europe will likewise be subdivided into five major vertical practices -- wholesale banking, retail banking, healthcare, insurance, and communications. Building on his successes as General Manager of Pegasystems Europe, David Wells will oversee the emerging practices group, providing the leadership and processes necessary to build a world-class consulting organization.

Keith Hawker joined Pegasystems in 1998 to provide strategic direction and sales leadership for Pegasystems, primarily in the financial services and insurance markets across Europe. Previously U.K. Sales Manager for FileNet Ltd., Mr. Hawker has extensive experience in the workflow and imaging market and an excellent understanding of the changing customer service requirements of financial services and insurance firms.

David Wells joined Pegasystems in 1994 to help set up the European subsidiary of Pegasystems Inc., and to manage sales growth in Europe. Based on the successful international growth of Pegasystems, Mr. Wells was promoted in August 1997 to Vice President and Managing Director, Europe, with responsibility for managing and supporting Pegasystems' European growth objectives.


About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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Pegasystems Inc.
One Rogers St.
Cambridge, MA 02142
Phone +1 617-374-9600
Fax +1 617-374-9620