IBM Unveils New Call Center Solution Featuring Pegasystems Technology

LAS VEGAS and CAMBRIDGE, Mass., Nov. 10 — Pegasystems Inc. (Nasdaq: PEGA), the leader in unified process and rules technology, today announced IBM (NYSE: IBM) will be unveiling its new banking contact center offering featuring Pegasystems' rules-based BPM platform at the BAI Retail Delivery Conference & Expo.

The IBM Service to Sales Transformation offering is designed to bring together IBM's consulting services with telephony, Business Rules and Process Management, analytics and portal technologies within a SOA environment to drive sales growth through the customer service channel and enhance customer loyalty.

"We are pleased to be included in the IBM solution and delighted to be featured at BAI, the leading forum for strategic thinking and innovative technology for the retail banking industry," said Douglas Kim, Managing Director, Global Partners and Alliances, Pegasystems. "IBM's thought leadership in this space delivers on very high return on investment to customers, and this solution holds great promise for customers."

The solution will be featured Wednesday, November 15, from 12:30 to 1:15 PM at the IBM Booth (#2024) during the 2006 BAI Retail Delivery Conference & Expo in Las Vegas.

"We look forward to working closely with Pegasystems to deliver customized call center solutions for our banking clients," said Rich Cloud, Finance Services Solutions, IBM. "Pegasystems' industry leading applications, coupled with IBM's open and integrated middleware platforms and services, provide a comprehensive SOA framework that our clients can use today to drive top line growth and improve customer service."

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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