CAMBRIDGE, Mass. – May 27, 2015 Pegasystems Inc
. (NASDAQ: PEGA), the software company empowering the world’s leading enterprises with strategic business applications, today announced enhancements to Pega Customer Engagement for Life Sciences
that reduce costs and improve patient health outcomes by driving highly personalized, efficient, and consistent customer interactions across all departments. Pega’s application improves customer engagement with the following new capabilities:
• Social Engagement: Advanced natural language and text analytics allow organizations to listen to social conversations, analyze customer sentiment, and provide appropriate responses by automating routing to appropriate response teams.
• Omni-Channel Service: Allows organizations to seamlessly transition across communication channels and devices without losing context and visibility.
• Co-Browse/E-Detail: Gives representatives, nurse care managers and medical science liaisons the ability to share their web or mobile screens with patients or providers in real-time to jointly view websites, fill in forms, or share other browser-based content without any software downloads.
Pega Customer Engagement for Life Sciences helps organizations move beyond a transactional, data-centric view of patients, and healthcare professionals by enhancing the quality and efficiency of every engagement throughout the customer lifecycle. By supporting multi-channel interactions with health care providers, patients, consumers, and institutions, information is leveraged across silos to manage complex interactions. The application also helps companies adapt quickly to changing regulations. Pega Customer Engagement for Life Sciences reduces the complexity and costs associated with managing customer interactions and determining what information can be shared while supporting the full product lifecycle from early clinical trials to post-market surveillance.
Pega Customer Engagement for Life Sciences allows organizations to:
• Engage: The application automates customer engagement activity and improves the engagement of medical science liaisons, key account managers, and internal or external representatives with patients and providers.
• Connect: The application reduces departmental silos created by traditional CRM applications and other systems of record by connecting the appropriate people and systems required to guide each interaction, track related information, automate and assign tasks and reviews, and connect to relevant systems.
• Evolve: Organizations can rapidly evolve their commercial models and eliminate lag times associated with inflexible systems that can’t keep up with market shifts toward patient centricity, biologics, and connected medical devices.
• Simplify: The application simplifies the employee experience, with a unified platform that delivers cross-platform mobility, intelligent guidance, and dynamic automation of manual tasks.
Pega Customer Engagement for Life Sciences is built on the Pega 7 Platform, which can be deployed in the cloud or on-premises, and allows organizations to deploy changes eight times faster than traditional Java based applications. Pega’s latest visual tools enable businesses to easily extend and change the application to meet their strategic business needs without coding. Pega’s proven scalability ensures the application operates across the ever-changing needs of users, business lines, geographies, and channels that today’s enterprises demand. Based on these capabilities, life sciences organizations can automatically adapt to different regulations, regions, products, customers, and employees for each and every interaction.
Quote & Commentary:
“To successfully address customer needs in this highly regulated market, life sciences organizations will need to rely on applications that can help transform customer interaction into competitive advantage,” said Jitesh Rohatgi, Industry Principal for Life Sciences at Pegasystems. “Unlike traditional data capture and reporting systems for face-to-face sales interactions, Pega’s life sciences application provides true context-driven, omni-channel capabilities that rapidly adapt to new requirements, regulations, and markets.”