DEVK Versicherungen Modernises CRM System with Pegasystems

Munich, Germany. – 30 September, 2013 – Pegasystems Inc. (NASDAQ: PEGA), the leader in  Business Process Management (BPM) and a leading provider of Customer Relationship Management (CRM) solutions, today announced DEVK Versicherungen has selected Pegasystems for the modernisation and consolidation of a CRM system. The new solution facilitates more efficient interdepartmental cooperation between sales channels and service areas, resulting in even more effective customer orientation.

DEVK Versicherungen aims to implement a CRM solution for its staff of approximately 6,000 employees. The Cologne-based insurance company hopes in particular to provide more effective support for insurance sales and an even greater focus on customers. Furthermore, the new solution is intended to make co-operation between the DEVK sales channels and service areas more efficient. To achieve this, existing systems – for instance those used for contact and process management – have to be consolidated and reduced in complexity. The aim is to establish a consistent and complete view of the customer, enabling every interaction to be recorded. As it stands DEVK Versicherungen is using a variety of different systems for individual CRM functions.

DEVK Versicherungen is collaborating with Pegasystems to  implement this CRM project and simplify its CRM processes.  In this context the sales and marketing systems will be standardised by implementing the “Pega Sales Force Automation for insurance companies” solution.

DEVK opted for Pegasystems because the company provides a universal technology platform for CRM processes that helps to significantly reduce the complexity of the existing IT environment. This means that increased customer satisfaction can be achieved by approaching customers in a targeted and consistent way via sales channels. Pegasystems has supplied DEVK Versicherungen with a CRM system that represents state-of-the-art technology and is particularly suitable for supporting sales targets, for instance the realisation of cross-selling/upselling potential or increasing customer loyalty.

“We can offer DEVK Versicherungen a customised, flexible solution to help modernise sales and service systems in-house”, explains Axel Kock, Director of Sales at Pegasystems. “We are confident that the new CRM solution can help DEVK Versicherungen to carry on consolidating its market position.”

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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