ADVISORY/Pegasystems Presents a Best-Practice Approach to ``Managing Risk whilst Managing Relationships'' at Lafferty Cards & Payments 2004

WHO:      Simon Rainbow, director, Pegasystems Inc., Europe

WHAT:     "Managing risk whilst managing relationships"

WHERE:    Lafferty Cards & Payments 2004
          The Hilton Hotel, Barcelona --

WHEN:     Wednesday, 28 April 2004, 11:55am - 12:15pm.

WHY:      As markets across Europe begin to mature and customers
          become increasingly savvy, leading card issuers and
          acquirers alike have recognized that having a best-practice
          approach towards "One-Call Resolution" is now a business and
          operational imperative.

          Cardholders and merchants now rightly expect consistent,
          professional service, irrespective of channel and type of
          enquiry, including dispute and chargeback.

          In response to several European card issuers' interest in
          developing a best-practice approach, Pegasystems recently
          sponsored a benchmarking initiative in conjunction with RED
          Consulting and Edgar, Dunn & Company. Initial findings are
          proving invaluable to these organisations as they identify
          key areas within their business that fall below the
          best-practice benchmark.

          Pegasystems will be exhibiting at Booth #3 at Lafferty Cards
          & Payments 2004.

About Pegasystems

Pegasystems (NASDAQ: PEGA) develops strategic applications for marketing, sales, service, and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 3000 customers include many of the world’s most sophisticated and successful enterprises. Pega’s applications, available in the cloud or on-premises, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs. Pega’s clients report that Pega gives them the fastest time to value, extremely rapid deployment, efficient re-use, and global scale. For more information, please visit us at

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The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.


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